IT ISN’T ALWAYS ABOUT DOING MORE /
The pressure to move faster can leave little room to question what we're doing, why we're doing it, or what we're missing.
Teams get busy solving problems that may not need solving. Small things demand attention. Initiatives multiply. And in the flurry of activity, the better opportunities become harder to see.
The upside.
DISTANCE BRINGS PERSPECTIVE /
Mesa/81 helps you step back from the immediate, gain altitude to explore the choices that matter and find a clearer direction for the business.
THE RIGHT CHOICES PAY FORWARD /
Relevance strengthens positioning. Strong positioning enables better innovation. Innovation generates new demand. More demand reinforces the brand, and a stronger brand has more permission to grow. The good loop.
The telescope.
OUR APPROACH /
Widen the landscape.
Sharpen the focus.
ATTEND /
Attention reveals what assumptions can obscure.
Go beyond the presenting problem. Challenge assumptions. Follow the thread. See what connects. Look at the outliers twice.
REFRAME /
Change the question, and you change the possibilities.
Step outside familiar frames. Open other doors. Find another way into the problem. Examine whether the constraint is by choice.
CHOOSE /
Possibility is only useful if it leads to better decisions.
Make the choices that matter. Decide what deserves focus, what can wait and what isn't worth pursuing. Compound returns, not noise.
Our terrain.
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Where to play, how to win.
Category and portfolio strategy, whitespace opportunities and growth priorities.
Working through a growth question and don’t know where to start, or when to stop? Let’s chat.
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How a brand creates lasting relevance and preference.
Brand point of view, positioning and revitalization.
Is your brand evolving? In the right direction, or simply in a new one? Tell me where you’re wrestling with it.
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How innovation sparks demand.
Needs, benefits and moments shaped into innovation driving incremental growth.
If your innovation roadmap is full of ideas but short on incremental growth, I can help.
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What might influence the choices ahead.
Emerging trends, consumer and category shifts, future scenarios.
Trying to make sense of what’s emerging in and around your category? Can I help you explore where it might lead your business?
A few experiences.
I worked with Amishi when she was in Unilever as a business partner and as well on a project after she left Unilever. Amishi is extremely knowledgeable about brands and marketing and she's a deep thinker, always delving deeper into the underlying challenges and what are the top priorities that need to be solved. Strategic in her thinking and driven in her execution, these qualities make Amishi an excellent partner to work with. Would highly recommend working with Amishi.
Khim Yin Poh | Personal Care & Home Care Lead, Colgate Palmolive, APAC
Aside from her ability to uncover and articulate powerful insights rooted in deep market and consumer understanding, Amishi has a particular talent with words and ideas. She brings clarity, fresh perspectives and a dose of creativity to complex business challenges. I’ve found her to be a trusted sounding board and strategic partner, with sharp thinking and an ability to articulate what matters.
Severine Vauleon | Chief Marketing Officer | INSPIRED Pet Nutrition
Amishi did an outstanding job supporting the strategic sharpening of Dove. She dove deep into existing research across multiple markets and categories, connecting the dots in a way that brought fresh clarity to the business. Her work combined rigorous thinking with strong hypotheses and clear, compelling insights, translating complex information into actionable recommendations that were instrumental in strengthening our strategic direction. Beyond the quality of her work, Amishi is a pleasure to work with: thoughtful, warm, and always pushing the thinking forward in a collaborative way.
Marcela Melero | Chief Growth Marketing Officer for Dove, Unilever
I have had the privilege of working with Amishi for many years at Unilever. She is an outstanding brand architect. Amishi is blessed with a rare ability to turn consumer understanding into brand foresight. She doesn’t stop at what consumers say, she connects the dots to uncover what it means for the future of the brand, its strategy and communication. That combination of consumer depth and strategic thinking is what makes her exceptional.
Soundarayarajan Krishnasamy | Head of CMI, Global Fabric Care, Unilever
Working together.
Mesa/81 builds each engagement around the challenge and what it takes to move forward together.
STRATEGIC PROJECTS /
For high-impact strategic challenges.
Defined scope · Clear outcomes · Fixed timeline · Typically 2-6 months
ADVISORY SUPPORT /
For decisions that need a sounding board.
Ongoing counsel · Leadership support · Flexible engagement · 3-4 calls per month
FRACTIONAL PARTNERSHIP /
For strategic leadership without a full-time hire.
Embedded support · Senior perspective · Part-time partnership · Typically 4-6 months
WORKSHOPS & TOOLKITS /
For bringing teams together around strategic questions.
Facilitated workshops · Team alignment · Strategic tools · Short, focused interventions